About my sketchbook
Hi, I’m Edoardo - a professional marketer and travel industry expert, lifetime traveler* and passionate innovator.
My journey as a marketer started when I was twenty, co-founded a website and drove its traffic from zero to millions of views (when SEO was alchemy and word-of-mouth was king.)
Later in my corporate career I’ve worked and partnered with some of the world’s leading companies in travel and tech, been awarded for breaking 6-figure commercial records and driven up to 7-figure marketing actions.
Today I run my own advisory company specializing in the area of marketing and commercial innovation in travel, mentor traveltech startups, publish resources like the 2026 Travel Trends, and attend major travel exhibitions like WTM London and ITB Berlin.
You can think of Unpacking Travel/Marketing as my open sketchbook: A place where I share unfiltered thoughts, creative hacks and early ideas about marketing, innovation, tourism and entrepreneurship.
(For the less fun, more strategic stuff, follow me on LinkedIn)
*I’ve lived in 8 cities in Europe and travelled 400,000+ km to 45+ countries in the world: From Amsterdam to Zanzibar, from Barcelona to Yucatan, the lowest point I’ve ever been to was Death Valley, CA (-86mt) and the highest one on the Bolivian Andes (5,050mt) -and I’ve seen 5 of 7 New World Wonders.
This started as a travel blog -that’s why you’ll still find some old content about my journeys (it’s good memories, plus it’s good for SEO -I think)
